KOOL WEB TOOL

Partnerships
AMD utilizes strategic industry partnerships to further its business interests as well as to tackle Intel's dominance and resources. Notably Nvidia's nForce2 chipset generated substantial revenues for Nvidia as a popular enthusiast part.
A partnership between AMD and Alpha Processor Inc. developed HyperTransport, a point-to-point interconnect standard which was turned over to an industry standards body for finalization. It is now used in modern AMD processor compatible motherboards.
AMD also formed a strategic partnership with IBM, under which AMD gained silicon on insulator (SOI) manufacturing technology, and detailed advice on 90 nm implementation, the partnership was announced by AMD to be extended to 2011 for 32 nm and 22 nm fabrication related technologies.[28] Further, AMD is loosely partnered with end-user companies such as HP, Compaq, ASUS, Alienware, Acer, Evesham Technology, Dell and several others to facilitate processor distribution and sales.
On May 18, 2006, Dell announced that it would roll out new servers based on AMD's Opteron chips by years end, thus ending an exclusive relationship with Intel. Dell also began offering AMD Athlon X2 chips in their desktop line-up in September 2006.
AMD is also a sponsor of the Scuderia Ferrari Marlboro F1 Team since 2002 and the Discovery Channel Pro Cycling Team since 2004.

[edit] Litigation with Intel
See also: AMD v. Intel
AMD has a long history of litigation with former partner and x86 creator Intel.[29][30][31]
In 1986 Intel broke an agreement it had with AMD to allow them to produce Intel's micro-chips for IBM; AMD filed for arbitration in 1987 and the arbitrator decided in AMD's favor in 1992. Intel disputed this, and the case ended up in the Supreme Court of California. In 1994, that court upheld the arbitrator's decision and awarded damages for breach of contract.
In 1990, Intel brought a copyright infringement action alleging illegal use of its 287 microcode. The case ended in 1994 with a jury finding for AMD and its right to use Intel's microcode in its microprocessors through the 486 generation.
In 1997, Intel filed suit against AMD and Cyrix Corp. for misuse of the term MMX. AMD and Intel settled, with AMD acknowledging MMX as a trademark owned by Intel, and with Intel granting AMD rights to market the AMD K6 MMX processor.
In 2005, following an investigation, the Japan Federal Trade Commission found Intel guilty on a number of violations. On June 27, 2005, AMD won an antitrust suit against Intel in Japan, and on the same day, AMD filed a broad antitrust complaint against Intel in the U.S. Federal District Court in Delaware. The complaint alleges systematic use of secret rebates, special discounts, threats, and other means used by Intel to lock AMD processors out of the global market. Since the start of this action, The Court has issued subpoenas to major computer manufacturers including Acer, Dell, Lenovo, HP and Toshiba.

[edit] Events and publications
Although AMD has frequently stated the inability of providing information about upcoming products and plans, AMD holds Technology Analyst Days (which often shorten as simply "Analyst Day") annually or semi-annually to reveal and explain key future technologies, as well as official technology roadmaps. While the event held in mid-year is named as "Technology Analyst Day" with main focus on upcoming technologies and trends[32] and the end-of-year event is named "Financial Analyst Day" and focused on the financial performance of the company during the previous quarters of the year[33]
AMD also publishes printed media. Publications include the AMD Accelerate and the discontinued AMDEdge. The AMD Accelerate magazine, published through Ziff Davis Media, puts focus on SME and business applications while AMD Edge focused on overall technologies from AMD. After Ziff Davis Media filed for Chapter 11 bankruptcy protection, the AMD Accelerate magazine is published through IDG. AMD also has electronic newsletters to promote server Opteron processors and related business solutions